"Fresh Delivery" for Plumtv.com

So this has been a really great week here at the H.macdo Studio. I've just completed a new spring promo for Plumtv.com in NYC. This was an incredibly fun project and client to work with. I'm happy to see it come into full fruition as Spring is certainly in full bloom this week! Stay tuned as I am excited to be working on several really cool new projects and commissions for later this Spring and Summer.

H.macdo Animation & Illustration Studio presents a brand new Spring 2010 motion graphics promo spot for client: Plumtv.com in New York City. All design elements, artwork, original concept development and animation created by H.macdo Animation & Illustration Studio for Plumtv.com. Original logo created by Plumtv.com

Tools used: Adobe Photoshop, Illustrator, AfterEffects and Flash.

Music credit: audio track is "Fresh Delivery" off the Plumtv audiosocket library. The authors are Captain Planet off the Bastard Jazz Sync Disc 2.

Plumtv

Here are some AfterEffect stills from the Plum spot I have been working on this week. Not going to post animation just yet as I am working with the client now to wrap final details and notes. I'm also trying to find the appropriate music today. I want some thing electronica with a world beat vibe and some thing that I won't have copyright issues with. It's a tough one. It's truly shaping up nicely. I can't wait to share!

Plumtv.com: Think of all the possibilities

Oh Friday and I'm all over the place. I just had to post some thing that was NOT purple! I am wrapping up a week of creating artwork for the Plum spot. While scanning artwork, cleaning up images and silhouetting, I am beginning to experiment with my ideas for animation in AfterEffects. Also starting to think about what kind of music would best suit this piece. hmmmmmm. Suggestions?

Every thing is coming up purple!

Quickly scanned in some watercolor washes I've been working on today.







There are six of these quick washes that represent the various blooms of fashion, culture and destinations for the Plum brand. I'll work on refining these more tomorrow, I want to bring these watercolor washes back into the commercial world. I don't want this piece to start looking too soft or washed out (ha ha ha). I'm already thinking about how to contrast these with some harder vector lines and tweak these a little bit for an edgier look, but for today I quite like these raw scans. Tomorrow, I also want to resolve the technique that I will use to animate these as part of a blooming flower on a tree.

Plumtv.com Tuesday April 6

I started creating and inking the flower bloom for the very beginning of the storyboard. There are 18 of these drawings in all and I do love getting back to using India ink. I also like switching it up and being away from the computer for a while.

Just some testing in AE with the tree illustration to begin visualizing the shot that pans through the middle of the storyboard. Thinking about how many of the branches really need the detailed texture pattern.

I started to build up the tree illustration for the background. Now, I know I could have used the live trace option but it did not give me enough of the refined look I was going for. I would have spent more time cleaning it up to my liking. Also, I wanted to build the tree in specific sections for 3d layering in AfterEffects.