Face-Off! New Motion Graphics Video Template for Geobeats

Incorporating light character development and animation as part of this Motion Graphics package. FaceOff time! Which is the better choice?

Watch em duke it out!

Face-off Screen Shot

Unique character designs from hmacdo for the latest Geobeats Motion Graphics video template series "FaceOff".

My Dream Wedding Series: Constructing Motion Graphics with Geobeats

screen shot: Intro animation title plate

In their newest video series, Geobeats explores destination spots for happy honey-mooners and wedding planners alike. Through out this series, you will find information about rare and romantic locations plus tips on how to pull off your perfect wedding gown. Just in time for Spring/Summer wedding season 2011, the motion graphics package for Geobeat's My Dream Wedding Series came together using original illustrated elements, Adobe Photoshop, Illustrator and AfterEffects. All motion design by hmacdo studio, Spring 2011.

screen shot: Lower-third treatment

screen shot: Lower-third treatment variation

screen shot: Credit endplate

Inspirational Businesses Series: Constructing Motion Graphics for Geobeats

Screenshot: intro graphics

Part of the new exciting Inspirational Businesses Series by Geobeats. Motion Design by hmacdostudio. All motion elements and content created using the Adobe Suite, especially Adobe AfterEffects! Designer Erica Lurie talks about her adorable clothing line and Garnish Apparelshop (also freaking out about her awesome web site!) in Portland, Oregon. For another awesome Geobeats Inspirational Business story, visit the Geobeats YouTube channel and learn all about Dave's Killer Breads. Do it!

Screenshot: intro graphics

Women's Fitness: Constructing Motion Graphics for Geobeats

Screen shot: Intro graphics for chosen branding concept

This week's motion graphics work for Geobeats surrounds the branding of the Women's Fitness series. After submitting 3 potential designs, the chosen concept for this graphics package makes use of many nested (pre-comped) layers and square-shaped masks in AfterEffect. Some use of stock photo images were also incorporated to help depict a mood of both femininity and strength.

Screen shot: Lower-third motion treatment

Creating the Women's Fitness lower-third motion began by using graphic elements from the intro but re-appropriated in AfterEffects using the alpha brush tool to create the effect of each outline animating on screen and off again to display the instructors name and affiliation.

Exotic Cocktails: Constructing Motion Graphics for GeoBeats

I was illustrating tropical drink ideas for Geobeats Exotic Cocktail Series a few weeks ago. Who knew there were so many varieties of glassware shapes for fruity drinks!

Expert Series: Constructing Motion Graphics with GeoBeats

Screenshot: Graphics Intro (2-3 seconds)

World's Most Unusual Hotels: Constructing Motion Graphics with GeoBeats

Over these past few months, I've been working on design and motion graphics for a new travel and lifestyle client. I hope December and January are a good indication of the year to come but I need some time to post all the fun new projects I've been working on! That said, starting this February, I want to start anew with a series of blog posts based on my experience designing and animating motion graphics packages for GeoBeats. Each week, I will feature one new series on graphics and design topics ranging from Unusual Travel Spots, bizarre sightings, tackling foreign languages and Exotic Cocktails! You can also browse their extensive collection of short-format video series on the GeoBeats YouTube channel

This week's featured Series The World's Most Unusual..., showcases interesting places to visit and unique hotel concepts from around the world.



For all you book worm, romance novel lovers... A Library Hotel in New York City!

"Fresh Delivery" for Plumtv.com

So this has been a really great week here at the H.macdo Studio. I've just completed a new spring promo for Plumtv.com in NYC. This was an incredibly fun project and client to work with. I'm happy to see it come into full fruition as Spring is certainly in full bloom this week! Stay tuned as I am excited to be working on several really cool new projects and commissions for later this Spring and Summer.

H.macdo Animation & Illustration Studio presents a brand new Spring 2010 motion graphics promo spot for client: Plumtv.com in New York City. All design elements, artwork, original concept development and animation created by H.macdo Animation & Illustration Studio for Plumtv.com. Original logo created by Plumtv.com

Tools used: Adobe Photoshop, Illustrator, AfterEffects and Flash.

Music credit: audio track is "Fresh Delivery" off the Plumtv audiosocket library. The authors are Captain Planet off the Bastard Jazz Sync Disc 2.

Getting used to Blogging

Ok let's try this again... Here is a smaller .mov of a motion graphics diddy I put together for their Motion Graphics Reel intro

Better late than never...

I started a blog today in an effort to record my creative ideas and as a sort of artistic dump where I can quickly collect and record my animation, illustration and design projects that I develop independently and professionally over time.