Openchime: Re-branding strategy

New Logo Design and Art Direction for Openchime.com

Been awhile since I posted anything new huh?! Well here we go, finally getting around to sharing all the latest project developments from the hmacdo studio! Also, after a long winter of indoor running, we're starting to run outside again this week. Good riddance treadmill! Check out my @run_hmacdo_run twitter feed for the latest updates! Happy Spring :)

Set me freelance.com logo development continued...

This is the final logo design on the Coming Soon page. We ultimately agreed that the characters should look a little more universal and office friendly. Right now the site is going to be developed for the New York City freelance network, but eventually will be used for other cities as well and we didn't want to pigeon-hole our look to New York alone. Coming soon setmefreelance.com is set to launch in the coming months!

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While designing the initial logo for setmefreelance.com, there was a lot of fun to be had with the supporting creative elements during which the logo went through a couple phases. We all put our heads together to try and develop a group of characters that would best represent the freelance professional and it brought around a good conversation... How should these ruffian creative types look? The first visual that popped into my head was the image of every day young people I used to see on the NY subway system in the early mornings commuting from Brooklyn to Manhattan. The hipsters! Oh what fun I had drawing up this cast of characters and we laughed and laughed. Then they were like, no but seriously... how should they look?

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Set me Free!

This is the beginning launch of a brand new web development and creative branding project I have been working on for quite a few weeks and excited to share with you now. Coming soon setmefreelance.com, a concept created by Ali Mansfield and Brad Yankus will be a social networking site designed to help freelance artists and creative professionals stay in touch with employers and entertainment producers in the NYC area. Working closely with a great set of talented people, I wanted to start building some hype around their idea by designing a unique and young graphics package advertising setmefreelance.com as the go-to place "where creative professionals connect".

oooooo eeeeee... what's up with that?

Working like crazy these past few weeks and haven't been posting much here as a result. Not to worry though, I've got some fun stuff coming up! Thought I'd post a sneak peek into one of the next projects about to launch this Spring. What the devil is this gonna be? It looks very mysterious indeed...

In other news, I've begun working on a new project with Interior Designer, Genevieve Gorder of the HGTV's series Dear Genevieve.