Set me logo development continued...

This is the final logo design on the Coming Soon page. We ultimately agreed that the characters should look a little more universal and office friendly. Right now the site is going to be developed for the New York City freelance network, but eventually will be used for other cities as well and we didn't want to pigeon-hole our look to New York alone. Coming soon is set to launch in the coming months!

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While designing the initial logo for, there was a lot of fun to be had with the supporting creative elements during which the logo went through a couple phases. We all put our heads together to try and develop a group of characters that would best represent the freelance professional and it brought around a good conversation... How should these ruffian creative types look? The first visual that popped into my head was the image of every day young people I used to see on the NY subway system in the early mornings commuting from Brooklyn to Manhattan. The hipsters! Oh what fun I had drawing up this cast of characters and we laughed and laughed. Then they were like, no but seriously... how should they look?
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