My Dream Wedding Series: Constructing Motion Graphics with Geobeats

screen shot: Intro animation title plate

In their newest video series, Geobeats explores destination spots for happy honey-mooners and wedding planners alike. Through out this series, you will find information about rare and romantic locations plus tips on how to pull off your perfect wedding gown. Just in time for Spring/Summer wedding season 2011, the motion graphics package for Geobeat's My Dream Wedding Series came together using original illustrated elements, Adobe Photoshop, Illustrator and AfterEffects. All motion design by hmacdo studio, Spring 2011.

screen shot: Lower-third treatment

screen shot: Lower-third treatment variation

screen shot: Credit endplate

Stir Your Soul

Just because...

Inspirational Businesses Series: Constructing Motion Graphics for Geobeats

Screenshot: intro graphics

Part of the new exciting Inspirational Businesses Series by Geobeats. Motion Design by hmacdostudio. All motion elements and content created using the Adobe Suite, especially Adobe AfterEffects! Designer Erica Lurie talks about her adorable clothing line and Garnish Apparelshop (also freaking out about her awesome web site!) in Portland, Oregon. For another awesome Geobeats Inspirational Business story, visit the Geobeats YouTube channel and learn all about Dave's Killer Breads. Do it!

Screenshot: intro graphics

St. Patrick's Day Orchid

A few days ago, I had the pleasure of visiting the New York Botanical Gardens in the Bronx for their annual Orchid show!

Women's Fitness: Constructing Motion Graphics for Geobeats

Screen shot: Intro graphics for chosen branding concept

This week's motion graphics work for Geobeats surrounds the branding of the Women's Fitness series. After submitting 3 potential designs, the chosen concept for this graphics package makes use of many nested (pre-comped) layers and square-shaped masks in AfterEffect. Some use of stock photo images were also incorporated to help depict a mood of both femininity and strength.

Screen shot: Lower-third motion treatment

Creating the Women's Fitness lower-third motion began by using graphic elements from the intro but re-appropriated in AfterEffects using the alpha brush tool to create the effect of each outline animating on screen and off again to display the instructors name and affiliation.