Face-Off! New Motion Graphics Video Template for Geobeats

Incorporating light character development and animation as part of this Motion Graphics package. FaceOff time! Which is the better choice?

Watch em duke it out!

Face-off Screen Shot

Unique character designs from hmacdo for the latest Geobeats Motion Graphics video template series "FaceOff".

Inspirational Businesses Series: Constructing Motion Graphics for Geobeats

Screenshot: intro graphics

Part of the new exciting Inspirational Businesses Series by Geobeats. Motion Design by hmacdostudio. All motion elements and content created using the Adobe Suite, especially Adobe AfterEffects! Designer Erica Lurie talks about her adorable clothing line and Garnish Apparelshop (also freaking out about her awesome web site!) in Portland, Oregon. For another awesome Geobeats Inspirational Business story, visit the Geobeats YouTube channel and learn all about Dave's Killer Breads. Do it!

Screenshot: intro graphics

Women's Fitness: Constructing Motion Graphics for Geobeats

Screen shot: Intro graphics for chosen branding concept

This week's motion graphics work for Geobeats surrounds the branding of the Women's Fitness series. After submitting 3 potential designs, the chosen concept for this graphics package makes use of many nested (pre-comped) layers and square-shaped masks in AfterEffect. Some use of stock photo images were also incorporated to help depict a mood of both femininity and strength.

Screen shot: Lower-third motion treatment

Creating the Women's Fitness lower-third motion began by using graphic elements from the intro but re-appropriated in AfterEffects using the alpha brush tool to create the effect of each outline animating on screen and off again to display the instructors name and affiliation.

Exotic Cocktails: Constructing Motion Graphics for GeoBeats

I was illustrating tropical drink ideas for Geobeats Exotic Cocktail Series a few weeks ago. Who knew there were so many varieties of glassware shapes for fruity drinks!

Expert Series: Constructing Motion Graphics with GeoBeats

Screenshot: Graphics Intro (2-3 seconds)

Local animation for Chicago @ OpenChime.com

Summer 2010 has been a creative and productive time for the H.MacDo Studio and I am proud to announce a brand new animated spot just completed for the launch of OpenChime.com.





Working directly with the client, the 45 second script was written and edited by the fine folks at OpenChime and then designed, illustrated and animated by me in the H.MacDo Studio using hand-drawn elements and frame-by-frame animation in Flash and AfterEffects.


OpenChime.com is a new local business directory for the Chicago area. If you live in Chicago, OpenChime connects you to local services such as wedding photographers, catering, moving services and the like. You simply tell them what you need and when you need it, OpenChime quickly collects provider's information and quotes based on your request and your appointment is just a click away! OpenChime is only available in Chicago at this time, but if it catches on, could be offered in more locations in the near future. Go to the site and let them know you want OpenChime in your city!!

Also, check out the link Chime for Charity, and learn about how OpenChime is also offering a way for local charitable organizations to run fundraisers through the OpenChime network.

Preliminary sketches for OpenChime

OpenChime rough storyboard thumbnails